Review
Still the best text I have seen that has a user orientation and does not have the bookkeeping emphasis. I like that it has a decision-making approach.

The text does a great job presenting accounting, reporting and analytical concepts without getting bogged down in details. .....I am very pleased with the text and supporting materials. Many of the supplements that you offer may indeed be beneficial to other instructors.

I am pleased with the focus on operating, investing, and financing activities and how accounting information is used in these decisions.

The text fits our objective very well especially since I teach accounting to non-accounting majors.
About the Author
Robert W. Ingram is the Ross-Culverhouse Chair in the Culverhouse School of Accountancy at the University of Alabama. He teaches courses in financial accounting and has been actively involved in course curriculum development. He has served as Director of Education for the American Accounting Association, as a member of the Accounting Education Change Commission, and as editor of Issues in Accounting Education, a journal dedicated to accounting education research.

Professor Ingram is a Certified Public Accountant and holds a Ph.D. from Texas Tech University. Prior to joining the faculty at the University of Alabama, he held positions at the University of South Carolina and the University of Iowa, and a visiting appointment at the University of Chicago. His research, which examines financial reporting and accounting education, has been published widely in accounting and business journals. He is the recipient of the National Alumni Association Outstanding Commitment to Teaching Award and the Burlington Northern Foundation Faculty Achievement in Research Award at the University of Alabama. He has also received the Notable Contribution to Literature Award of the Government and Nonprofit Section of the American Accounting Association and the Award for Excellence and Professional Contributions of the Alabama Association for Higher Education in Business.

Professor Ingram is married and has two children. He and his family enjoy sports, travel, reading, music, and art. They live contentedly in Tuscaloosa, Alabama.

Thomas L. Albright is the J. Reese Phifer Faculty Fellow in the Culverhouse School of Accountancy at the University of Alabama. He teaches courses at the undergraduate and graduate level in financial and managerial accounting. Professor Albright has received the Professor of the Year award on seven occasions in relation to his work with the MBA and Executive MBA students.

Professor Albright is a Certified Public Accountant (California) and holds a Ph.D. from the University of Tennessee. He has received the Certificate of Merit from the Institute of Management Accountants for his work in the area of quality costs. Dr. Albright is actively involved with manufacturing companies in both the United States and Mexico. His work is used to help companies determine more accurate product costs and to develop better performance measures to achieve manufacturing excellence.

Professor Albright lives with his wife, Debby, and their two children, Michael and Jenny. He enjoys scuba diving, underwater photography, and sailing.

Bruce A. Baldwin is Professor of Accounting in the School of Management at Arizona State University West. He has held previous faculty appointments at Arizona State University Main, Portland State University, and Linfield College (Oregon). In addition, he has held visiting appointments at the University of Texas-Austin and the University of Alabama. His primary teaching interests involve financial accounting and reporting issues in courses at both the undergraduate and graduate levels. He is known as a challenging and effective teacher and has won several teaching awards.

Professor Baldwin is well-known for his interest in accounting education issues and has special expertise in testing and measurement. He has served as a consultant to a number of national testing organizations and chaired two AICPA task forces that developed employee assessment materials. Currently he is a member of the Certification Advisory Committee of the Arizona State Board of Accountancy. Dr. Baldwin's research articles on accounting policy standards and accounting education have appeared frequently in journals such as the Accounting Review, Journal of Accounting Education, Advances in Accounting, and Issues in Accounting Education. He has served as the associate editor of both the Journal of Accounting Education and of Accounting Education: An International Journal.

Professor Baldwin is married and has two children and four grandchildren. He and his wife Connie live busy and sometimes hectic lives in Phoenix, Arizona. At every possible opportunity they escape to the serenity of the beach at Puerto Penasco, Mexico.